Wednesday, August 17, 2022

Apple Accused of Misleading iPhone Customers in New UK Lawsuit

HometechApple Accused of Misleading iPhone Customers in New UK Lawsuit
  • Hundreds of millions will be sought for smartphone users
  • Software upgrades, according to a lawsuit, destroyed batteries and slowed down devices.

Apple Inc. is facing a lawsuit in the United Kingdom that may seek hundreds of millions of pounds in compensation for iPhone consumers after the company was accused of misrepresenting a contentious power management technology.

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According to a statement released Thursday, market analyst Justin Gutmann has filed to the Competition Appeal Tribunal for permission to start a collective action on behalf of UK iPhone customers. If successful, the lawsuit may affect as many as 25 million consumers who purchased iPhone devices from 6 to X.

The lawsuit says that Apple exploited its strong market position by convincing users that software updates from late 2016 enhanced the battery life of the devices when, in fact, it “throttled” the battery life. Gutmann claims that Apple included a power management tool in the upgrades to disguise the fact that the phone’s batteries couldn’t meet the processing needs of the new software, resulting in shutdowns and bugs.

A representative for Apple stated, “We have never — and would never — intentionally limit the life of any Apple product or impair the user experience to encourage consumer upgrades.”

The CAT must authorise the collective action for it to proceed, and the amount of compensation has yet to be established. Gutmann and his attorneys anticipate that the total amount of compensation might reach £768 million ($930 million).